Ajinomoto is pure monosodium glutamate, the world’s most widely used flavour enhancer and the original source of the fifth taste — umami. Produced by Ajinomoto Co., the Japanese company that first commercialised MSG over a century ago, this product is a trusted kitchen staple across East Asian, Southeast Asian, and South Asian cooking traditions. A small pinch added to stir-fries, noodle soups, fried rice, curries, or chutneys instantly elevates and deepens the savoury flavour of any dish, bringing that satisfying restaurant-quality richness to home cooking. The 100g pack provides great value for regular use. Customers reach for Ajinomoto when they want to boost the overall savoriness of their dishes with just a tiny amount.