Kashmiri Chilli Powder is prized across South Asian cooking not for fierce heat, but for its ability to impart a gorgeous, deep brick-red colour and a mild, slightly fruity warmth to dishes. Made from Kashmiri red chillies grown in the Kashmir Valley of India, this powder is a key ingredient in tandoori marinades, butter chicken, rogan josh, and countless other dishes where a rich red appearance is as important as the flavour. In Nepali and Indian cooking alike, it is often used alongside other chilli powders to achieve colour without overwhelming heat. The 100g pack is ideal for regular use. Customers love Kashmiri chilli powder for its ability to make curries and tikka dishes look as vibrant and restaurant-quality as they taste.