Lay’s Magic Masala is arguably the most popular chip flavour in India, combining a vibrant mix of tangy, spicy, and savoury masala seasoning on perfectly crispy potato chips. This Indian-exclusive flavour from PepsiCo captures the essence of the beloved street food spice blends found across South Asia — with hints of chaat masala, dried mango, red chilli, and aromatic spices all packed into one addictive crunch. The 50g pack is perfect for snacking on the go or sharing with friends. For the South Asian community in Canada, these chips are a serious taste of home that’s hard to find just anywhere. Customers love the bold, unapologetically spiced flavour that no ordinary potato chip can replicate.