All Purpose Flour, known as maida in South Asian cooking, is a finely milled, refined white flour that is a staple ingredient across Indian and Nepali kitchens. With a smooth texture and neutral flavour, maida is used in an enormous range of preparations — from soft, pillowy naan and kulcha to flaky parathas, samosa pastry, puri, and bhatura. It is equally important in South Asian sweets and mithai, used in jalebis, gulab jamun, and halwa, as well as in cakes, biscuits, and everyday baking. The 4lb bag is a practical size for regular household use. Customers rely on maida as a foundational ingredient that underpins countless beloved recipes, and this size offers excellent value for families who bake and cook South Asian dishes frequently.